Whitfield Studios – the new home of Virgin Group

To meet these demands, Autex Acoustics® provided bespoke acoustic solutions that were seamlessly adapted to the distinct spatial conditions of each floor. The solutions were designed to enhance sound absorption and maintain the studio’s original acoustic integrity while introducing modern flexibility and aesthetics.

 

A custom Horizon™ – two-tier layered system was used to provide a solution that worked across different ceiling heights, ensuring effective sound control throughout the space. It offers superior sound absorption, preserving the high standards of the original recording studio acoustics. Additionally, the system maintains a visually cohesive look, reinforcing the modern yet heritage-conscious design.

 

Custom Ceiling Panels allowed for installation flexibility, ensuring optimal performance in both high and low-ceiling areas. Their clean, off-white finish contributes to the refined aesthetic, aligning with the project’s design requirements. Additionally, they help to retain the studio’s acoustic heritage by reducing ambient noise and ensuring sound clarity, particularly in the open-plan spaces.

Custom Frontier™ Acoustic Fins introduced a three-dimensional acoustic element, breaking up sound reflections and improving speech clarity in open-plan areas. This enhances visual appeal by adding architectural depth to the ceilings, and reinforces the studio’s original function by effectively managing reverberation in meeting and collaboration spaces.

 

Throughout all solutions, solid colour surface print was used to add a branded, artistic touch to the space, allowing for unique, Virgin-branded designs to be seamlessly integrated into the workspace, all while paying homage to the musical and creative history of Whitfield Studios.

 

This project demanded a highly customised and adaptable solution—something that Autex Acoustics excels in delivering. Our team worked closely with White Red Architects and BW Contractors from the design phase through to on-site implementation, ensuring that each element fit perfectly within the space while respecting its recording studio heritage.

 

Additionally, Autex Acoustics products provide several key benefits such as ease of maintenance—ensuring they retain their pristine look over time, design flexibility, and most importantly they uphold acoustic excellence, honouring Whitfield’s history as a recording studio by maintaining a high-performance sound environment.

The result is a stunning, high-performance acoustic environment that enhances productivity while preserving the legacy of Whitfield Studios. The project demonstrates how acoustic solutions can seamlessly merge functionality, sustainability, and historical significance.

 

With Autex Acoustics’ innovative products, Virgin’s new HQ is more than just a workspace—it’s a hub for creativity, collaboration, and future-focused design, built upon the legendary acoustic foundation of Whitfield Studios.